AI Agents2025-02-13

What Are AI Agents and How Do They Help Capture More Leads?

AI agents in LeadLock AI are automated assistants that work on your website and over SMS. They answer questions, capture lead information, run qualification conversations, and can even book appointments—so every lead gets an instant, helpful response.

Website AI agents

A website AI agent lives in your chat widget. When a visitor lands on your site, the agent can greet them, answer FAQs about pricing or services, and collect name, email, phone, and message. The conversation is saved to your CRM and the lead is tagged and ready for follow-up.

✅24/7 availability so you never miss a visitor
✅Consistent, on-brand responses
✅Lead capture fields you control (name, email, phone, etc.)
✅Full conversation history in the lead timeline

SMS agents

SMS agents send and receive text messages with leads. When a new lead comes in (from a form, chat, or webhook), the agent can send an instant SMS to acknowledge and ask a few qualification questions. When the lead replies, the agent can continue the conversation or hand off to you.

✅Instant first touch via Twilio
✅Reply detection so automation stops when they respond
✅Qualification questions and booking flows

Automation and lead conversations

AI agents plug into your automations. You can trigger an instant response when a lead is created, run follow-up sequences, and use the same agent across chat and SMS. Every message is logged in the lead timeline so your team has full context.

Real example

A roofing company uses one website agent to answer “How much for a roof?” and capture address + timeline, and one SMS agent to send “Thanks for reaching out—when can we call?” within 30 seconds. Both flows create and update the same lead in the CRM.

Ready to add AI agents?

Set up website and SMS agents in LeadLock AI and start capturing more leads automatically.

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